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How to Figure Out Your Target Audience for an Ice Cream Business

How to Figure Out Your Target Audience for an Ice Cream Business

Summary: Your target audience must be composed of a specific group of people that are likely to eat ice cream at any time of the day. Knowing your target audience is one of the most important aspects of running a business. An ice cream shop isn’t any different. People that have little interest in your shop could result in a substantial waste of time, money, and effort. This is why it’s particularly important to perform an adequate amount of research beforehand so you get an idea of who you’re looking to cater to. Now, it might seem like a rather difficult thing to do. It takes time and an immense amount of work to research your target audience and also learn how to cater to them so they end up frequenting your establishment as opposed to others. However, it’s well worth the effort. Put it this way, it could potentially be the lifeline of your business. When it comes to frozen desserts, preferences tend to vary based on age and gender. However, almost every family that is travelling with children are likely to stop for ice cream in a new city than couples that do not have children. This is who you’d like to consider catering to. After all, children love ice cream. The Teenage Scene The teenage scene involves groups of friends joining up at a cool spot to relax and chitchat after a long day at school. There’s a sizeable teenage market that you can look to target. Teenage girls tend to opt for a healthier alternative while teenage boys prefer premium ice cream products. As a business, it’s crucial that you showcase something different to your target audience – something that’s difficult to find elsewhere. Sure, anyone can get hundreds of flavors and sell it to pedestrians, but where’s the creativity involved? Where’s the spunk? Where’s the additional “oomph” that takes over social media by storm? These days if it isn’t posted on social media, you’re losing a significant amount of customers. Technology has played a crucial role in the success of a business. Yours is no different. Whether you’re giving out free custom ice cream spoons that sport a nifty logo or showcase an event with a local business partner, you’ll need something that catches the attention of the teenage scene. Let your creative imagination run wild – to a certain extent that is – and show the world how you can put your own personal touch on a beloved frozen treat that’s delicious any time of the day. Searching for ice cream products for your new ice cream business? Visit the professionals at Gelato Products...

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Blake Lively Insists her life isn’t “Perfect.”

Blake Lively who is married to Ryan Reynolds says that she hopes that people realize that what they see in the media is not real life. Lively says that this is one reason why she gets very nervous before interviews because one sentence can change how the media and public look at her. Lively went on to say that she and her husband are presented like characters and not as real people with real problems. The actress says that the couple are very shy and that the way they express themselves is through acting. To get the public to see what the couple is really like, they often act silly on social media. She also says that she finds herself down playing scenarios because she doesn’t want to feed into that notion that her life is “rosy.” Lively says that if she argues with her husband, she does what every other woman does, she calls her girlfriends, or her sister and asks for advice. She goes on to say that the couple started off as friends and therefore often speak to each other when they disagree as it is the quickest way to a resolution. Although the couple work a lot, they always take turns when working on a project. Lively says that although work is important, family has always come first for the couple. Compromise is part and parcel of a marriage or any worthwhile relationship, and they often turn down assignments, so the other can...

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Tiger Woods arrested on a DUI charge in Florida

Tiger Woods arrested on a DUI charge in Florida

Tiger Woods was arrested for driving under the influence in Jupiter, Florida. According to the Palm Beach County, they said that the Golfer had an unlawful blood alcohol level. The police reported that Woods was asleep behind the wheel of his 2015 Mercedes-Benz when he was pulled over. Woods was booked at 7am and then released at 10am on the same day. Woods holds 14 major golfing titles and has won four majors in a row. The professional golfer has not played professional golf, due to issues with his back. The 41-year-old has had constant back issues and has undergone four surgeries in the last three years to fix the issue. Woods who is not a stranger to unfortunate events was also involved in a car accident in 2009, in front of his home. The incident happened after Wood’s then wife, Erin Nordegren, accused Woods of having many affairs and chased the golfer out of their home with a golf club.  After this incident, over 20 of Wood’s mistresses came forward, claiming that they had had affairs with the golfer. After the incident, the pair quickly divorced with a settlement that favored his ex-wife. The golfer’s affairs destroyed his clean-cut image and lost him approximately 22 million in endorsements. The scandal that lasted many days in the tabloids depicted Woods as a sex-crazed man who was willing to sleep with any women,...

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Questions and answers for starting a frozen yogurt shop

Summary: Before opening a gelato shop, the most important points to consider: who is my target market? how do I start? where do I open? how much investment will I need?. Frozen yogurt stores have become popular as they are considered a healthy treat that the whole family can enjoy. Most frozen yogurt stores also offer an array of healthy toppings like fruit and nuts, which help each customer to customize their order. Here are a few important questions and answers you should consider before opening your frozen yogurt store. Who should I target – Frozen yogurt is for everyone, but in most cases, you should be targeting families with children and health-conscious consumers who are looking for a dessert treat without too many calories. Families with children will be looking for a kid-friendly space, that is colorful and one that includes a small play area. The younger health conscious market will want a variety of healthy options where the calories on each dessert is stated on the menu. What should I do first – You will have to conduct some market research and create a business plan that will highlight your target market(s), their income levels, what products they want and the current places they visit. How do I pick the right location? – The right location should provide your store with a lot of foot traffic. Look at a location near a gym, college campus, elementary school, or in a shopping center. How much does it cost to start a yogurt shop? – Frozen yogurt supplies can be costly and can vary in price depending on the quality and the size of the equipment you require. On average, start-up costs will vary from $10,000 to $50,000 for opening an independent frozen yogurt shop. You will also need to include serving equipment like fruit, candy and syrup dispensers, plastic gelato cups, and tasting spoons, to serve your dessert. ___________________________________________________________ Bio: Written by Gelato Products. The one stop shop for Los Angeles wholesale gelato...

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Jennifer Garner turns 45: here are the details about her birthday party

Jennifer Garner turns 45: here are the details about her birthday party

On Easter, Jennifer Garner attended a church service with her ex-husband and their three children. After church, the actress threw a birthday party at Little Beach House in Malibu Sunday night. A group of 20 of Garner’s lady friends started at the bar and enjoyed cocktails along the ocean. The tables for the event were decorated with candles, hydrangeas, and roses. Her guests included celebrities like Reese Witherspoon, her publicist and even some of her friends from school. The event followed her divorce from Ben Affleck that was settled earlier in the same week. The couple stated that their divorce was amicable and that they will be co-parenting their children. Since the couple have been married for ten years, they stated that they intend to maintain a strong friendship for the sake of their children. Although the star had a difficult week, she was happy to celebrate her birthday with her friends. She went on to give a speech and said that she was happy to celebrate this day with some of her closest friends and that she was thankful that everyone could make it. The star received many gifts from Barney’s New York, Madison, Burberry, and Elyse Walker, but she didn’t open any of her gifts. Garner was in great spirits and was seen chatting and smiling with friends until she left the event. After enjoying the event, she went home with four of her close...

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What Julianne Hough eats in a day

What Julianne Hough eats in a day

Article written by Boston Buyer Club Julianne Hough is constantly involved in many projects and needs to ensure her energy levels high. The star is known for her killer abs, which she says are all down to what she eats. Here is a summary of Hough’s diet and exercise routine. She wakes up and checks her sleep quality on her sleep app – The quality of her sleep determines the intensity of her workouts. Hough is a firm believer that her sleep impacts the level and quality of her activity during the entire day. She drinks a homemade juice – Hough makes juices a day ahead and drinks it on an empty stomach. She then eats oatmeal or eggs for breakfast, which she says are easy and quick to prepare. Hough hits her first workout of the day – Hough is big on changing her routine and alternates between hikes, Body by Simone, CorePower Yoga and spin classes. Lunch – Hough tends to eat a simple grilled chicken salad with quinoa or rice. But on a busy day, she will order in a healthy lunch. Her second workout of the day— After lunch and a short break, Hough will start her second workout which involves resistance bands. Snack – After her second workout, she says she often has a snack which includes a Pure Protein shake or an almond butter Perfect Bar. Dinner – Dinner is a family meal with her partner and usually includes sweet potatoes, chicken, and...

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7 Things you can’t wear when you’re a mom

7 Things you can’t wear when you’re a mom

Article written by Online Education portal Although moms still want to look their best and remain stylish, there are something’s that they just can’t wear. So if you are a new mom and looking at investing in some new attire, here is what you should avoid. Strapless anything – You will realize that your child will pull your top down sometimes a day and make things quite embarrassing. High heels – Heels make it difficult for moms to move around and carry your child. Therefore, look at investing in wedge heels that offer support and balance. Lipstick – Your child will often wipe your lipstick off your face, or you will end up rubbing it on his/her cheeks and clothes. Instead look at a lip-gloss or concentrate on highlighting your eyes and leaving your lips bare. Perfume – Some perfumes can be overpowering, and this can cause your child to be irritable. If you must wear perfume, choose one that is mild and natural. Short skirts – These are a no-no as you will have to bend over and pick up your child many times a day. Non-stretch jeans – Jeans that you have to strain to get into can be difficult to run around in and should be avoided at all costs. Pants with many buttons, snaps or one that requires a belt – When you have a child, time is of the essence. Therefore toilet breaks have to be short and very quick. Choose jeans and pants with a zip or ones that have a tie....

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