Summary: Your target audience must be composed of a specific group of people that are likely to eat ice cream at any time of the day. Knowing your target audience is one of the most important aspects of running a business. An ice cream shop isn’t any different. People that have little interest in your shop could result in a substantial waste of time, money, and effort. This is why it’s particularly important to perform an adequate amount of research beforehand so you get an idea of who you’re looking to cater to. Now, it might seem like a rather difficult thing to do. It takes time and an immense amount of work to research your target audience and also learn how to cater to them so they end up frequenting your establishment as opposed to others. However, it’s well worth the effort. Put it this way, it could potentially be the lifeline of your business. When it comes to frozen desserts, preferences tend to vary based on age and gender. However, almost every family that is travelling with children are likely to stop for ice cream in a new city than couples that do not have children. This is who you’d like to consider catering to. After all, children love ice cream. The Teenage Scene The teenage scene involves groups of friends joining up at a cool spot to relax and chitchat after a long day at school. There’s a sizeable teenage market that you can look to target. Teenage girls tend to opt for a healthier alternative while teenage boys prefer premium ice cream products. As a business, it’s crucial that you showcase something different to your target audience – something that’s difficult to find elsewhere. Sure, anyone can get hundreds of flavors and sell it to pedestrians, but where’s the creativity involved? Where’s the spunk? Where’s the additional “oomph” that takes over social media by storm? These days if it isn’t posted on social media, you’re losing a significant amount of customers. Technology has played a crucial role in the success of a business. Yours is no different. Whether you’re giving out free custom ice cream spoons that sport a nifty logo or showcase an event with a local business partner, you’ll need something that catches the attention of the teenage scene. Let your creative imagination run wild – to a certain extent that is – and show the world how you can put your own personal touch on a beloved frozen treat that’s delicious any time of the day....